Useful Digital Marketing Tools

There’s a wealth of options for digital marketing tools that can make your life easier. It can be a bit overwhelming so here’s a short list of tools and applications I’ve used successfully in the past.

Please go and check them out and start saving time and money today.

If you are looking for resources of mine to download, check out the Downloads page.

Relay That

Relay That is a fast way to generate all sorts of marketing images and collateral when you want something fast, and may not have a designer on board. Many image types are handled from social media banners, blog post featured images to advertising banners such as leaderboards and medium rectangles.

Relay That Marketing Images

Canva

Canva is a great tool to create design collateral as well. They have an inbuilt stock photo library and can help you create everything from banner ads, book mockups through to infographics. Canva for Work steps that up a bit allowing you to upload brand assets for reuse throughout your team.

Canva

Email Marketing Tools

ActiveCampaign

The flock of sheep will go and set up a mail campaign with MailChimp. Why? Largely because it’s free, but really it’s a freemium product as you need a paid account to get the best features like marketing automation.If you want to take your email marketing to the next level, sign up for Active Campaign which is taking digital marketers by storm. Apart from the huge difference in automation workflows, Active Campaign charges by the contact, not the contact within a list. AC uses tags to differentiate customers and their stages which is far more advanced than Mailchimp. Mailchimp is playing catch up on this.

Canva

Facebook Marketing

Shortstack

Shortstack is one of the leaders in Facebook marketing app suites. From photo contests to the more basic apps, sign up here and make your life easier.

Canva

Heyo Marketing Suite for Facebook.

Ensure your competitions are mobile friendly and capture all the right data. It’s a no brainer – don’t try and implement this stuff yourself. Always remember to use the mobile friendly addresses during your promotions!

Canva

Hosting

Do you have a WordPress website? Cheap hosting isn’t always the best, but you can have affordable, and good.

WpEngine

Ensure your competitions are mobile friendly and capture all the right data. It’s a no brainer – don’t try and implement this stuff yourself. Always remember to use the mobile friendly addresses during your promotions!

Canva

SiteGround

Ensure your competitions are mobile friendly and capture all the right data. It’s a no brainer – don’t try and implement this stuff yourself. Always remember to use the mobile friendly addresses during your promotions!

Canva

User Feedback – Heatmaps, Polls and Surveys

Lucky Orange

Lucky Orange is a good, cost effective website addition to give you heatmaps, polls and user surveys.Running paid traffic but they’re not converting? Find out why.Let me know if you’d like help installing this and interpreting the feedback.

Canva

Video Resources

Want to run a video ad but don’t have the resources, or do you just want a specific type of video clip?

Check out Videoblocks for some great stock video footage.

I hope the resources above help you elevate your digital marketing today.


Note : For some of the links above I may get a referral commission. You won’t pay any more, and in some circumstances you may even pay less than you will by going direct. I wouldn’t recommend any service that I haven’t used or has been recommended by other experts I trust. Believe me I’ve went round the hoops before of doing all the research and going through all the overwhelm so save yourself the time and hassle.